From the very outset, von Essen Hotels wanted the first hotel in its new metropolitan set to be not just different, but better. Situated adjacent to London’s Vertical Gateway, The London Heliport, this unique location provided an opportunity to name and create the brand.
From identity and language to photography and customer communication, our concept saw things from a different angle and provided an ideal platform to launch this unique hotel to the London market.
Von Essen Brand
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As a private collection of luxury country house hotels in the UK and France, von Essen develops each with a distinctive style and character. Each property offers a luxury experience with its own individual personaility, unique features and impressive locations.
Our brief was to create a campaign that demonstrated the uniqueness of the products and to develop a customer publication that continued the personal communication.
The essence of von Essen was created.