Sealy Posturepedic is the world’s biggest bed manufacturer and a client of ours for over 20 years. Sleep is a generic territory and a distress purchase. There is little credible difference between brands.
Our most recent work links the brand to the creative territory of “Deeper Sleep”, not just ordinary sleep, highlighting the fact that a Sealy bed is as important as exercise and eating well.
In a previous campaign we created a point of difference by tasking a doctor of engineering to test our beds against the competition. He found that one of Sealy’s double beds has the same effective sleeping area as competitors’ king-size beds. We creatively branded this greater sleeping area as ‘Edge-to-Edge’ giving us a scientifically proven USP.