This was created by Big Communications who are a member of our Mission Group family.
Boost Drinks came to them at an important juncture for the brand. The brand had a strong heritage in trade and was well liked by retailers yet the vast majority of consumers hadn’t heard of the brand or sampled its benefits. Given our previous success with challenger brands Boost Drinks tasked us to develop a brand positioning strategy and the brand’s first integrated consumer campaign. So we invented the Boost-ism.
Whilst our competitors throw themselves off the ends of the earth, we throw ourselves into everyday energy needs – giving you a chance to Boost Up Yourself.
With Domino’s social presence stalling in the UK. Big was tasked with injecting some renewed momentum.
Big worked with US TV talk show host Jay Leno to front a fictitious news story about Domino’s introduction of flying delivery drones called the #Domicopter.
Not only did this achieve all of Domino’s UK objective it created a stir worldwide, with over 21 million twitter exposures and massive global PR coverage.