Our World Book Day Favourites

March 7, 2014

WBD2014_yellow_left_resized Yesterday was World Book Day so we thought we’d round up a few recommendations from the Robson Brown team.

Let’s start with Mark who says you must read a little known Scottish book (he would) that’s Scotland’s answer to Of Mice and Men called “The Cone Gatherers” by Robin Jenkins, “Geek Love” by Katherine Dunn and “The Road” by Cormac McCarthy. For business books read “Nudge” by Thaler and Sunstein (the best book he’s read on behavioural economics in fact, the ONLY book he’s read on behavioural economics) and “Hey Whipple, Squeeze This.” (The best book he’s read on advertising creativity.)

Sarah’s top reads are, for business, “Never Mind the Sizzle…Where’s the Sausage?: Branding Based on Substance, Not Spin” a book with tips on cutting through the bull and buzzwords (and there’s a lot of them in this industry) to get to the things which really matter to your customers and their customers. Sarah’s best fictional book is “The Notebook” by Nicholas Sparks because “I’m a big sop and love a bit of a cry”.

Next up is “Birdsong” by Sebastian Faulks, Anth and Mark from our studio reckon it’s an absolute must read for those interested in stories about the lives of soldiers in World War I and the impact it had on them.

Anth also recommends “The Shack” By William P. Young which he describes as “a very emotional and spiritual book. It is probably the most profound book I have ever read”.

Lou (who isn’t a big reader) gives the nod to “The Lovely Bones” by Alice Sebold, which tells the tale of a young murder victim watch from heaven as her family struggle to come to terms with her death. She’s also a fan of Paul McKenna’s “Change your life in 7 Days”. It hasn’t actually changed her life in 7 days but does help her focus and take stock every once in a while. She also thinks everyone should read Roald Dahl’s “The Twits” and “George’s Marvelous Medicine” at least once in their life, just because they’re fun.