Next stage of #DontBeThe1 goes live

August 21, 2014


The next stage of our campaign for Fresh has just gone live. It continues to raise awareness of the fact one in two long term smokers will die early as a result of a smoking-related illness, highlighting a number of real life case studies who are backing the campaign.

There will be specific push via Facebook to generate more conversation around this campaign, so if you are a “booker” please share the content through your connections.

Activity goes live on Tyne Tees tv & on Facebook, with radio commercials running from w/c 25th August.