Facebook has had a huge impact on the way people interact since it emerged 10 years ago. If you were one of the early adopters you’ll remember the Poke, the wall and Facebook Flyers – the earliest form of Facebook advertising. Today it’s a much more sophisticated platform which not only allows people to connect with people but has a host of tools which enable businesses to connect with consumers.
What’s clear is that despite being in it’s 10th year, there’s still a lot of confusion about how businesses should use Facebook and what benefits it will bring to them. Here’s some tips for making the most of Facebook if you’re just starting up in business or still haven’t figured out how you should be using it for business:
- It sounds obvious but the first thing you need to do is decide if Facebook is right for your business. As a general rule of thumb, Facebook is better for B2C than B2B.
- Think of it as a brand awareness-raising tool rather than a direct selling tool. It’s the modern day word of mouth!
- Develop a strategy for your Facebook activity. It doesn’t have to be time consuming or complicated. Simply decide what you want to achieve from your presence and set some goals so you can measure your success.
- Set up a Facebook page, not a profile! This is one of the most common mistakes businesses make. Profiles are for people, pages are for businesses. We’ll post an article on this in the near future discussing the difference between profiles and pages.
- Use the analytics Facebook provides to inform the content you put out there. If you see that posts with pictures of your products are getting a higher response – use more of them.
- Advertise your Facebook page on your other marketing materials e.g. link to it from your website, have the address on your business cards/ads etc.
- Don’t let it overwhelm you – it’s not the be all and end all but it’s free and has huge reach.