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The Canadians may not yet have established a significant international reputation for their design and advertising industry but this spot certainly shows that they ‘get’ it.

It’s by Toronto agency, Zulu Alpha Kilo, and it tackles that omnipresent ‘Elephant in the Room’,

Former smokers tell how cancer can change lives and families forever
Low awareness of many smoking related cancers

Today sees the launch of our latest campaign with Fresh Smokefree North East warning that smoking causes 16 different types of cancer. It comes as new figures reveal how cancers from smoking affect thousands of North East families every year.

After another hectic year here on Summerhill Terrace it’s nice to work on a brief that has no boundaries, no expectations and, of course, no budget. We refer, of course, to the annual Christmas giveaway brief (disguised as a shameless marketing exercise).

Well our festive mince pie Mondays at the RB office have unfortunately come to a close. It was tempting to carry on the experiment in to the New Year, but we decided (for our waistline’s sakes) to call it a day.

Today sees phase 2 of our alcohol health harms campaign launch across the region and aims to continue to raise awareness of the link between alcohol and seven types of cancer in the run up to the festive period.

Almost one million North Easterners are ignoring Government health guidelines and drinking at levels which are putting them at greater risk of seven types of cancer.

As Rugby World Cup fever builds (well in the Southern hemisphere and Scotland, Ireland and Wales at least) it’s a good time to reflect on the quality of brand communication that has been created specifically for the event.

This subtle Guinness poster certainly grabbed attention…

We’re delighted to announce that Mulberry Homes have appointed ThinkRB to provide marketing support for their new homes development Leeming Gate, in Leeming Bar.

Mulberry build high quality new homes in premium locations across North Yorkshire to the latest standards of design,

We have an internal brand. A playful character we call ‘Little RB’.  He pops up in the kitchen reminding people of the sort of collegiate behavior that benefits us all. Like washing your dishes for example. He pops up all over the place actually,

We’ve gone merchandising crazy here at Summerhill Towers. Maybe it’s the summer heat, but Clare Hampton had the rather pleasing idea of refurbishing our frankly dowdy boardroom offering for clients with a new set of crockery.

(If one still uses the word crockery to describe mugs.

Today sees the launch of our latest hard hitting health harms campaign for client Balance – The North East Alcohol Office.

Almost one million North Easterners are ignoring Government health guidelines and drinking at levels which are putting them at greater risk of seven types of cancer.