RIGHT BRAIN THINKERS ARE CONSIDERED TO BE CREATIVE;
Creative strategists, creative executioners and ideas people.
At Robson Brown we’ve committed ourselves to being considered creative thinkers – classic right brainers – for over 30 years. We call this, perhaps unsurprisingly, ‘Considered Creativity.”
But try running a business with a bunch of right brainers and you’ll soon see where that gets you.
So that’s why we take our hats off to our left brainers. The less lauded, but every bit as vital doers, fixers and planners that get your tasks completed on time, in the right place and for the amount quoted. We’ve as many of them as we have right brainers.
IT’S A GOOD COMBINATION. IN FACT; IT’S A NO BRAINER.
In this fast changing world of marketing and communications we’re drawing not only on our three decades and more of experience gained here in Newcastle but also on the increasingly rich array of talent that belonging to the rapidly expanding ThinkBDW, part of The Mission Group, brings to our offer.
More and more we are required to work across channels that include traditional marketing like advertising, graphic design and, increasingly, digital solutions. We regularly complement that with carefully considered research and consultations and internal communications to underpin our public facing branding.
It’s a complex balancing act,
but one that we are relishing and one that our clients do too.
Here are just a few of our recent campaigns to prove that when it comes to compelling and convincing creativity we’re right on the button. And just for good measure we’ve also shared some of our Mission Group partners’ work.
Allan BrosEstablished in 1811, Allan Bros is one of the UK’s most established wooden window and door manufacturers. Our task was initially to consider branding for a new sliding sash window range, however when we looked into the history of the master brand it was evident that the quality and heritage that years of craftsmanship had created, Find out more
Kings HeadFollowing a competitive design pitch we were appointed by The Vineyard Group to develop the brand and launch marketing for a new hotel in Cirencester. Named as one of the Hot New Hotels for 2014 by The Times, The Kings Head, Find out more
FreshFresh was the UK’s first dedicated regional programme, set up in the North East of England, to tackle the worst rates of smoking related illness and death in the country. Our latest campaign unashamedly tugs at the heartstrings as it tells smokers in the North East that one in every two long-term smokers die early from smoking related illnesses. Find out more
Holiday Discount CentreWith over 40 million holidays, city breaks and weekends away and 40 holiday brands to choose from Holiday Discount Centre can certainly claim to be the consumer’s friend. The company’s aim is to be the holiday price comparison website, so we were delighted to be appointed just before Christmas 2013 to help them enhance their profile and increase traffic to their website. Find out more
BalanceAlmost one million North Easterners are ignoring Government health guidelines and drinking at levels that put them at greater risk of seven types of cancer. These highly concerning statistics have led to ongoing investment in a North East alcohol health harms campaign to raise awareness of the link between alcohol and those cancers that include cancer of the mouth, Find out more
BellwayWith a market capitalisation of over £1.5bn, Bellway is the country’s fourth largest house builder selling over 5,000 homes a year. We have worked together for over 20 years. It's a complex business, consisting of 13 regional divisions with close to 50 individual points of contact to be made every week. Find out more
Newcastle Gateshead InitiativeNewcastleGateshead Initiative is the destination management and marketing agency for the region that it’s named after. Marketing activity is geared towards promoting the area as a world class tourism destination and it’s estimated that visitors contribute £1.23bn to the local economy annually. Find out more
NCFENCFE designs, develops and certificates a diverse range of nationally recognised vocational qualifications and awards. Last year over 400,000 learners from over 2,000 colleges, schools and training organisations chose NCFE as their Awarding Organisation. We have built a strong relationship with NCFE over the past few years and this has allowed us to work with them to develop a bold and daring look and feel that reflects their friendly customer service focus. Find out more
InovoAs part of ITREZ, Scotland's renewables energy zone, Scottish Enterprise has developed a unique Grade A office in the heart of Glasgow. The building facilitates co-location of businesses with other public, private and academic partners focussed on maximising opportunities within the renewables industry. Find out more
NHSOur work for the NHS in the North East and beyond has covered a great deal of ground. We've launched a variety of local health services and developed a number of community engagement programmes. We've encouraged support for consultations and created both regional behavioural change campaigns and organisational branding. Find out more
Von EssenFrom the very outset, von Essen Hotels wanted the first hotel in its new metropolitan set to be not just different, but better. Situated adjacent to London’s Vertical Gateway, The London Heliport, this unique location provided an opportunity to name and create the brand. Find out more
HusqvarnaHusqvarna is the global leader in professional outdoor power equipment with over 300 years experience in the manufacture of tough tools such as chainsaws, tractors, lawnmowers, cultivators and trimmers. We have created three campaigns for the UK including national press brand awareness activity, Find out more
SealySealy Posturepedic is the world’s biggest bed manufacturer and a client of ours for over 20 years. Sleep is a generic territory and a distress purchase. There is little credible difference between brands. Our most recent work links the brand to the creative territory of “Deeper Sleep”, Find out more
QuorumLocated in the heart of the North East within the vibrant Newcastle conurbation, Quorum is one of the UK’s leading business parks. At Quorum, it’s not just about the office buildings – it’s about creating a business community and lifestyle. High specification office buildings, Find out more
THINKBDWThis was created by ThinkBDW who are a member of our Mission Group family. ThinkBDW is acknowledged as the UK’s leading property marketing agency. From advertising and brochures to signage, marketing suite design and build to CGI’s, and with media buying through its subsidiary Think Media, Find out more
Boost EnergyThis was created by Big Communications who are a member of our Mission Group family. Boost Drinks came to them at an important juncture for the brand. The brand had a strong heritage in trade and was well liked by retailers yet the vast majority of consumers hadn’t heard of the brand or sampled its benefits. Find out more
Advertising, design, branding, full studio production facilities, print buying and management; they all need the right balance of considered creativity, strategy, management and production to achieve their goals. Add to that digital marketing, signage, TV production, 3D modelling, CGI, augmented reality, media planning and buying, both on- and off-line, and there’s nothing quite like this in our beloved North East base.
As part of the ThinkBDW and The Mission Group we offer the UK’s leading property marketing specialism as well as a broad range of sector experience and unrivalled insight from the brightest talent across the UK.
We’re working with ambitious brands to achieve their business goals by creating inspiring and compelling integrated communication campaigns based on sound, well thought out strategy.
Illegal tobacco is bought by more than half of teenage smokers
Figures show children are regular customers of dealers as new campaign is launched.
Illegal tobacco has helped over half of underage smokers in the North East get hooked on smoking, a new survey suggests.
55% of children aged 14 and 15 who smoke say they buy illegal tobacco from sources like “tab houses” and shops – while 73% say they have been offered illegal tobacco.
National Award for Alcohol Cancer Campaign
We are delighted to announce that at a reception at Parliament, The Alcohol Health Alliance have just presented the Best Members Campaign Award to Balance for their alcohol cancer campaign – Can’t See It. A deserved piece of news to a very hard working team.
Secondhand smoke is poison
NEW figures suggest at least 1 in 10 North East children are still being exposed to toxic secondhand smoke in the home as a hard hitting new campaign for our client Fresh, supported by the British Lung Foundation, launches today.
The “Secondhand smoke is Poison” campaign is warning that smoking in the home exposes not just smokers but children and adults to harmful levels of toxic chemicals such as carbon monoxide,
RB award-winning campaign re-launches to warn part-time and light smokers about health risks
SMOKERS who’ve cut down are being warned they still face significant risks of cancer and heart disease unless they quit or switch as a campaign launches this month.
Our client, Fresh Smokefree North East, is re-launching the award winning Don’t be the 1 campaign warning that half of all long-term smokers will die from smoking.
Quit smoking to reduce chances of the ‘suffocating’ lung disease
SMOKERS on Tyneside are being urged to quit and reduce their risk of developing a disease, which can leave sufferers fighting for breath, in a campaign launched today by Fresh Smokefree North East.
Our ‘Every Breath’ campaign is raising awareness of smoking and chronic obstructive pulmonary disease (COPD) and is being supported by the British Lung Foundation.
Keep cancer risks low urges new alcohol campaign
Even relatively low levels of drinking alcohol can increase your risk of cancer, according to a new campaign launched today by Balance, the North East Alcohol Office.
The campaign re-launch follows the first review of the alcohol drinking guidelines in 20 years,
Recycling Brilliantly at Robson Brown
The second of our Restoring Balance initiatives was carried out over the last week. Sick of the general build up of old, but no longer useful, archives in our basement we went on a serious purge. A white van man was called in and the basement archive cupboard gutted.
The virtual world hasn't taken over completely just yet. We still value a good old chat, face to face.
So, pop in for a coffee, tea or biscuits. Or all three if you like.
Send us a message
In the fast changing world of property marketing and communications, both residential and commercial, we’re drawing not only on three decades and more of experience gained here in Newcastle but also on the expertise of our parent company ThinkBDW.
ThinkBDW is the UK’s largest specialist property marketing agency offering a fully integrated in house service with a hard-to-match breadth of knowledge, experience and creativity to ensure you deliver maximum sales at maximum value.
Here in Newcastle we have a significant portfolio of both residential and commercial property work that is showcased here.
We joined Mission Group in January 2011 and this union has enabled us to provide a greater level of resource to our clients. We are increasingly drawing upon this to offer ever more considered creative and strategic solutions from our base in Newcastle.
As Mission Group’s website states;
“We are a network of 16 marketing Agencies. And we’re successful because we let each of our Agencies think for themselves.
Helping them pursue new opportunities. Sharing skills and resources to bring new ideas to life. Providing the freedom to experiment, refine and rethink. Allowing every member of our family to do what they do best.
It’s our entrepreneurial spirit. It drives everything we do.”