Next stage of #DontBeThe1 goes live

Aug 21, 2014
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The next stage of our campaign for Fresh has just gone live. It continues to raise awareness of the fact one in two long term smokers will die early as a result of a smoking-related illness, highlighting a number of real life case studies who are backing the campaign.

There will be specific push via Facebook to generate more conversation around this campaign, so if you are a “booker” please share the content through your connections.

http://www.dontbethe1.tv

Activity goes live on Tyne Tees tv & on Facebook, with radio commercials running from w/c 25th August.

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