NHS South of Tyne and Wear (SOTW) provides a number of sexual health services and tasked us to create more traffic through a new centre operating in Gateshead. The new service had to be visible, inclusive, confidential and accessible to all. Our campaign simply used the word SEX and combined this with subject areas that would be the most common that our audiences would have issues with from marital breakdown and contraception through to sexual performance. It utilised local media channels including posters, leafleting and service collateral. Attendance at the new centre and on the advice line has increased three fold.
Our initial brief for South of Tyne and Wear (SOTW) was to review and reconsider all of its regional branding. As an organisation covering three Primary Care Trusts (PCTs), the control of branding had been difficult and a lack of consistency had crept in. The SOTW brand had to communicate the organisation’s vision and values, and be distinctive whilst adhering to the NHS guidelines. Our design solution provided a backbone of consistent core branding touch points allowing for engaging imagery and clear propositions that worked well together.
We were tasked with launching new alcohol services and encouraging those in need to respond, access information and register for free local advice. Our campaign targeted hazardous and harmful drinkers along with their family and friends. The campaign was launched during Alcohol Awareness Week and a combination of channels were used to target our audiences. The campaign was a great success with high prompted awareness, increased calls, texts and visits to the website (and the services themselves). We were able to measure attitudinal change and intention for respondents to take action.
Breastfeeding is one of NHS’s vital signs targets and they are keen to encourage mothers to take up breastfeeding within the first four weeks of a baby’s life. Our brief was to create a campaign that would encourage this uptake and advise that there was a one-to-one support network to help with this. Our audience was not just mothers; partners, fathers and grandparents were also key to encouraging engagement. The campaign was designed to emotionally engage and utilised a simple play on words, changing breast feeding to best feeding. This campaign has now been rolled out across the NHS North East region.