How to create a movement…
We stumbled upon this really interesting TED talk having read an excellent new book (How Google Works by Eric Schmidt & Jonathan Rosenberg).
When discussing innovation and marketing the authors pointed us to this talk which draws on a piece of film shot at a music festival
In these days of online brand adoption where speed is of the essence and scaling is what tech brands most need, creating a movement is an essential for brands.
Movements need leaders (the brand owner or CEO) but more importantly they need followers and early adopters (and mavens) who will ignite the movement.