How to create a movement…

Apr 28, 2015
admin

We stumbled upon this really interesting TED talk having read an excellent new book (How Google Works by Eric Schmidt & Jonathan Rosenberg).

When discussing innovation and marketing the authors pointed us to this talk which draws on a piece of film shot at a music festival

In these days of online brand adoption where speed is of the essence and scaling is what tech brands most need, creating a movement is an essential for brands.

Movements need leaders (the brand owner or CEO) but more importantly they need followers and early adopters (and mavens) who will ignite the movement.

No comments

Leave a Reply

Your email address will not be published. Required fields are marked *